College Marketing | On Campus Marketing

»
Create Value for Students

It’s not about college students supporting your brand; it’s about your brand supporting college students. Inundated by brands and advertisers online, on their phone and on-campus, it’s the only way to create a relationship with students and stand out among the crowd.
Read More
»
Empowered OCM Ambassadors

The people best equipped to create value relevant to students from a particular campus are students themselves. OCM empowers Ambassadors to define how a project creates value for and is delivered to students at their school.
Read More
»
Why College Students?

They represent $36 billion in discretionary spending power, they have begun to make many important decisions for the first time – renting an apartment, finding a job, financial independence. Brands have the opportunity to develop lasting relationships by helping them at these pivotal moments.
Read More
»
Connected with Millions of Students

From OCM products like MovingOffCampus.com and Bonfyre to our national Ambassador network, we’re connecting with millions of college students annually.
Read More

Approach

Learn more about how we help our clients create value with student-centric resources, experiences and reward programs.

OCM Ambassadors

Learn more about how we teach, learn from and empower some of the best and brightest college students in the U.S.

Social Capital and College Students

The term “social capital” can be defined as the stocks of social trust, norms and networks that people can draw upon to solve common problems. In the context of college students, the term encompasses the relationships and interconnectedness of students on a particular campus based on the networks they are a part of and the various “micro cultures” they can tap into as a means to facilitate or govern social interaction.

Blog

Decisions That Go into Choosing a Career

Posted by admin on January 19, 2012

Hey college seniors! Welcome back to classes and your last few months as college students. It is a stressful, yet very exciting time! Below is a fun infographic (from dailyinfographic.com) explaining growing and declining occupations, unemployment rate based on education and factors that go into a satisfying job. What factors make a job your dream career?

Fun Holiday Recipes

Posted by admin on December 22, 2011

Finals are done, school is out, malls are packed. Must be the holiday season! Now that you finally have some time to relax, check out these fun (and tasty) holiday recipes. I’ve pulled some of my personal favorites and family traditions! Once you’ve perfected these recipes at home, you can bring them back to school [...]