It means that as the communication gaps between companies and consumers continue to disintegrate, it’s important that consumers and marketers recognize that this will also change how companies can interpret what their customers are saying and what “peer-to-peer recommendations” mean to individual consumers.
Reading through my usual array of tech/media blogs, feeds, and tweets yesterday I had a mini-revelation. Okay maybe that is a little dramatic, but I felt compelled to write. Amongst the stories reviewing the past year a constant theme was “new media”. New media was disruptive. New media nearly put newspapers out of business. New [...]
Hello and thanks for checking out the Off Campus Media blog! Our goals for this blog are to: Provide as much value to our readers as possible Share knowledge, ideas and experiences Spread the word about cool things other people/companies are doing We’ll be covering topics such as: Social Media Guerrilla Marketing Internet Marketing College [...]
Columbia, MO. (Dec. 10, 2009) – Off Campus Media is excited to announce its official launch into the Columbia, MO market in January 2010. The initial launch will focus on University of Missouri-Columbia. “It’s great to see interest in Off Campus Media’s revenue results-oriented approach has continued to gain traction nationally,” said Mark Sawyier, Chief [...]
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