Courtney – Agreed that social media (particularly Twitter) has created a new kind of interconnectedness between people, one that is not limited to immediate social networks (Facebook) and allows individuals to exposed to a near infinite amount of new information.

Jennie – Great point your making about the language Gen Yers use. In many ways, the greater connection companies now share with their consumers will necessitate a much more granular approach to their marketing. In my opinion, it all boils down to authenticity – if you aren’t speaking your target consumer’s language, they aren’t going to listen.