January 28, 2010 – 11:53 am
Among the many interesting insights was one I felt compelled to share some more insight on and that is this simple statement by the student we profiled “I hate email.”
January 19, 2010 – 11:11 am
Wanted to make a quick post about our upcoming Lunch and Learn on 1/25 in Boston. The event is co-hosted with GoingClear, an interactive media firm, and will focus on the best marketing strategies for the new consumer (Hint: college students). To gain insight, OCM/GoingClear have profiled the daily media habits and associated thoughts of [...]
January 11, 2010 – 1:55 pm
Emerging Marketing Strategies for the New Consumer Monday, January 25, 2010 from 12:00 PM – 2:30 PM (ET) Lunch & Learn in Boston New medias mean new consumers. And new consumers mean new marketing strategies. Join GoingClear and Off Campus Media for lunch at Red Sky Lounge on 1/25 to meet the “new consumer” (Hint: [...]
January 5, 2010 – 9:41 am
Tracking impressions and awareness are undoubtedly important. However, if you aren’t correlating it to revenue, then what does it really mean? 100 million people can be aware of your product but if no one buys it, what’s the point?
January 3, 2010 – 2:27 pm
Ever feel a little, say, unnerved by how personal online advertising has become? Or find yourself irked about how much a particular ad apparently knows? Well rest assured, you are not alone. With the advance of advertising technology, ads are growing increasingly targeted. And, consumer reactions are growing increasingly defensive. More and more consumers are [...]
