http://www.offcampusmedia.com/2010/01/05/5-steps-to-track-your-marketing-roi/ Marketing to College Students Wed, 18 Jan 2012 15:43:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.offcampusmedia.com/2010/01/05/5-steps-to-track-your-marketing-roi/#comment-309 Mark Sawyier Wed, 06 Jan 2010 03:29:10 +0000 http://www.offcampusmedia.com/?p=565#comment-309 Ray, couldn't agree more. Every type of data is important, anything that can help a business better understand where it's dollars are going. Because smaller business owners do not have the same type of "long-term" resources that larger companies have, it can be more important for them to obtain a greater understanding of the true financial impacts of their invested marketing dollars. In my experience, many have benefited from undertaking easily implemented opportunities to add some more "revenue-oriented" tracking to their marketing programs. Ray, couldn’t agree more. Every type of data is important, anything that can help a business better understand where it’s dollars are going. Because smaller business owners do not have the same type of “long-term” resources that larger companies have, it can be more important for them to obtain a greater understanding of the true financial impacts of their invested marketing dollars. In my experience, many have benefited from undertaking easily implemented opportunities to add some more “revenue-oriented” tracking to their marketing programs.

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