Wanted to make a quick post about our upcoming Lunch and Learn on 1/25 in Boston. The event is co-hosted with GoingClear, an interactive media firm, and will focus on the best marketing strategies for the new consumer (Hint: college students). To gain insight, OCM/GoingClear have profiled the daily media habits and associated thoughts of an actual college student. As expected, the data collected is eye-opening. If you are local to Boson be sure to attend for a glimpse into the future of media and marketing!

http://boslunchlearn.eventbrite.com/

For additional information the event’s press release is available below:

DINE WELL, LEARN MUCH

Boston, Ma. (January 18, 2010) – Off Campus Media and GoingClear Interactive Media present “Lunch and Learn: Emerging Marketing Strategies for the New Consumer” on Monday, January 25 from 12-2pm at Red Sky Boston Restaurant and Lounge. Buffet lunch and beverages will be served during presentations on the newest group of consumers: college students.

There is no way around it–the newest wave of consumers is young adults in their late teens and early-to-mid twenties, and they are changing the way business operates. Using media and technology in new ways every day, a local college student has the following to say about her personal social media usage:

• “I check my email every single morning…on my blackberry. My cell phone is my alarm clock, my connector, and when it’s going slow I am not happy.”
• “I get my news through Twitter; that 140 character limit makes it much easier to consume and I can sort out what’s interesting to me.”
• “I can effectively get something done while being on Facebook, Gchat, and Twitter at the same time. It just might take a little longer. A 1/2 of my day is spent multi-tasking or as I like to call it multi-socializing.”

This young generation relies on all things digital. They shop, play, talk, and work online. As a result, they are the hardest market to target, and business owners are constantly seeking new ways to advertise and reach this demographic. In an effort to bridge the communication gap, Off Campus Media and GoingClear Interactive Media have joined forces to host a fun and informational luncheon. President of Off Campus Media Mark Sawyier will profile the “new consumer,” drawing from actual student behavior, and GoingClear’s Paul Scott and Jayna Dismore will discuss the most effective digital marketing tactics including social media, SEO, and mobile.

Enjoy a great meal and learn the future of digital marketing. Tickets are available at http://boslunchlearn.eventbrite.com/. Buffet lunch plus informational session is $30 or bring a friend and get each ticket for $25.