Not Your Grandmother’s Media

While it’s true college students (and recent graduates) are less likely to pick up the daily newspaper and read it cover to cover like our parents or grandparents did, I don’t think traditional media is “dying” like so many people fear. Instead, it is shifting forms and becoming more accessible by those who consume it.

College Students & Twitter: More Now and ‘Hello World!’

For college students and Gen Y, they gravitate towards technologies that consolidate tasks and optimize their lives