At the top of my new favorite websites list is DSW’s Twitter page, @DSWShoeLovers. In addition to the expected updates about new merchandise, appearances of DSW in the press, and other fairly standard tweets, DSW is doing something I find fairly rare: creating a truly interactive experience for its followers.
Monthly Archives: March 2010
Social Media – Worth a Shot?
March 23, 2010 – 11:41 am
The best part about online advertising still also seems to be its Achilles heel – its innate wealth of data and information means that it can be scrutinized extremely closely. And those interviewed in the article certainly do so – attributing their personal analyses directly to increases/decreases in online sales.
Social Media Is Here To Stay
March 19, 2010 – 10:29 am
While many social media sites are free to access, successful execution of a social media campaign relies on much more than one of “these young folks” creating a page and posting every few days. It requires thoughtful planning, a thorough understanding, and diligent execution, to say the least.
Twitter: The “Quick and Dirty” Social Media
March 3, 2010 – 1:28 pm
…this question is behind the recent push of college students to join Twitter. While the average Joe and Jane, 40-something, suburban “mom and dad”-types may not care what the millions of Twitter users are saying, the average college student does. Why? Because college students are opinionated, self-confident, tech savvy individuals who want everyone to hear what they have to say.
