Use your personal social media life tricks for business

For the past few months, my mother has been asking for help with developing her social media network.  Facebook is new to her, and she needed my guidance; however, initially I did not want to develop her social media personality along with mine because I hadn’t realized the unique importance of it in business. Recently, I’ve taken a different approach.

My mom is a real estate agent whose clients are mostly summer homebuyers, and she could use social media to attract new clients and showcase her featured listings.  After realizing the importance of developing her social network, I’ve done my best to explain the diverse markets she can address through Facebook and Twitter.

As you may expect, my mother is of the Baby Boomer generation, and all social media is a new phenomenon to her.  What’s surprising to me is that although her generation is known to be the highest growing demographic on Facebook these days, many Boomers are just realizing the potential of using social media for business.

Social media users have found the easiest way to stay connected is keeping up with recent pictures posted and replying with quick comments on each other’s pages.  In my work with Off Campus Media, I’ve been working on the social media campaigns for a variety of clients, and I’ve learned many tactics that can be utilized for various markets.

After reflecting on my work with my mom and OCM, I think a good question to ask is how can Boomers switch those “keeping in touch” tricks to business practices?

Constantly updating your personal profile for others to read?

Why not update your business profile just as often and attract more followers to your page? Post recent blogs pertaining to your business or events that will attract followers of your organization.

Spying on your old classmates or kids?

Do the same thing for your business by checking out the Facebook and Twitter pages of your competitors. Make your posts more exciting and timely.

Catch yourself clicking through friends’ most recent photos?

Followers love pictures! Post recent pictures of your business from coworkers having fun in the office to customers who are enjoying your service to showcase the uniqueness of you company.