Why College Students

The 16 million U.S. college students are the “new consumer” – they are digital “natives,” early adopters of technology and trend setters. They are ambitious, self-aware, creative and constantly changing. Moreover, college students are:

• Powerful consumer group that’s spends $37B annually  
• Making important decisions for the first time – first apartment, job and more
• Constantly changing – what resonates this year, won’t necessarily the next

For all these reasons, college students are important to many companies and brands. But this importance comes with a price – college students are inundated with advertising everyday and everywhere. With 75% of all consumers distrustful of advertisers, where do you think college students skew?

Our approach to connecting with college students is to empower and engage those that know them best – other college students. We work with college student Ambassadors to create innovative and meaningful ways to take a company’s message and deliver it to college students.

From our beginnings as MovingOffCampus.com, we’ve found that the most effective way for companies to reach college students is to help them solve their problems and make important decisions. That’s why we empower college student Ambassadors to help us, and our partners create powerful resources and tools for college students.