Search Engine Marketing

The “New Consumer” doesn’t use the White Pages, their first stop is always online – search engines the major destination. Search engine marketing (“SEM”) represents “organic” (free) and “paid” website traffic opportunity. Although every search engine works differently, SEM utilizes commonsense rules and techniques to help your business reach the “New Consumer” when and where they are looking.

Audience Profile

The first step in a successful SEM campaign is to develop a deep understanding of who your customers are and where and how they search for your products or services online – search engines, websites, social media and more.

Research

What keywords do your customers use to find businesses like yours? How is your competition using search engines? OCM maps the “short” and “longtail” opportunity to develop the highest quality website traffic for the lowest cost (conversions!) Understanding the competition and search landscape identifies opportunities.

Search Engine Optimization

“SEO” is the process of optimizing a website against specific keywords with the goal of achieving higher search engine rankings. OCM utilizes unique website coding, link building, content development, social media outreach and bookmarking, article directory submission and more to drive rankings.

Search Engine Advertising (“PPC”)

“Pay Per Click” advertising is how search engines make money – deploying ads and receiving compensation for every “click.” OCM builds out advertising campaigns across search engines, social media and content networks focused on achieving the best results possible. Not impressions. Not awareness. Just straight return on investment.