There are over 13.7 million college students out there, with $237 billion in
annual discretionary spending.
annual discretionary spending.
We’re making many important personal and lifestyle decisions for the first time: renting our
first apartment, paying our bills for the first time and more. We spend our money and time
with local business and national corporations.
We’re coming into our own and building relationships with individuals, products, brands
and companies.
What is your business doing to reach students?
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