Our Approach

Bottom-up

When we first started marketing to college students, we realized that one of the toughest challenges is remaining “current.” As much as we might like to be back in college, we’re not and as we get older, we get more and more out of touch with college students. We take this “end-customer” focus to all of our marketing projects, regardless of demographic. We believe that marketing success always starts from a deep understanding of the behaviors, motivations and lifestyle of the target audience.

“Micro-cultures”

Just as important as what we are communicating is understanding who we are trying to reach. Just as every campus is a unique environment composed of distinct student groups defined by unique experiences and interests, we focus on identifying our client’s target micro-cultures across their own audience. This process sets the foundation for creating authentic and relevant marketing campaigns.

Value-Exchange

College students are known to be “the most fickle” of demographics – unresponsive to traditional media and advertising, college students need to see value in order to take an action. But guess what – it’s not just college students. As technology continues to evolve, it facilitates greater communication opportunities between companies and their customers. With these increased channels and frequency, however, comes greater responsibility to the audience. Off Campus Media develops customer engagement strategies centered around creating mutual value between companies and their customers.