Our Approach

bottom-up

Let’s face it, as much as we might like to be back in college, we’re not. As we get older, we get more and more out of touch with college students. That’s why we always build our campaigns from the bottom-up: we believe that the people usually best equipped to tell us how to reach students at a particular school are those that actually study there.

micro-cultures

Just as important as what we are communicating is understanding who we are trying to reach. Students are individuals defined by unique environments, experiences and interests. We work with our clients to help them understand their target student profile and develop unique programs and strategies for reaching them.

value-exchange

College students are known to be “the most fickle” of demographics – unresponsive to traditional media and advertising, college students need to see value in order to take an action. That’s why we always encourage our clients to provide value to college students. Whether in the form of a discount, incentive or content, value is what drives responses.
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