Diaspora is by no means the first website to embark upon the mission of toppling the Facebook giant, but this David and Goliath fight feels a bit different.
Author Archives: Mark Sawyier
Social Media Marketing: It’s Not Just Online
April 8, 2010 – 12:10 pm
For every business, social media marketing should never end with the online communication – just like an email, phone number or mailing list, social media is a critical component of regular customer communication.
College Students & Twitter: More Now and ‘Hello World!’
February 3, 2010 – 1:33 pm
For college students and Gen Y, they gravitate towards technologies that consolidate tasks and optimize their lives
College Students Hate Email? Multitaskers!
January 28, 2010 – 11:53 am
Among the many interesting insights was one I felt compelled to share some more insight on and that is this simple statement by the student we profiled “I hate email.”
OCM and GoingClear Boston Lunch and Learn!
January 11, 2010 – 1:55 pm
Emerging Marketing Strategies for the New Consumer Monday, January 25, 2010 from 12:00 PM – 2:30 PM (ET) Lunch & Learn in Boston New medias mean new consumers. And new consumers mean new marketing strategies. Join GoingClear and Off Campus Media for lunch at Red Sky Lounge on 1/25 to meet the “new consumer” (Hint: [...]
5 Steps to Track Your Marketing ROI
January 5, 2010 – 9:41 am
Tracking impressions and awareness are undoubtedly important. However, if you aren’t correlating it to revenue, then what does it really mean? 100 million people can be aware of your product but if no one buys it, what’s the point?
“Tweetertisements”: New Corporate Ad Content and Customer Testimonials
December 27, 2009 – 9:00 am
It means that as the communication gaps between companies and consumers continue to disintegrate, it’s important that consumers and marketers recognize that this will also change how companies can interpret what their customers are saying and what “peer-to-peer recommendations” mean to individual consumers.
Hello!
December 22, 2009 – 10:20 am
Hello and thanks for checking out the Off Campus Media blog! Our goals for this blog are to: Provide as much value to our readers as possible Share knowledge, ideas and experiences Spread the word about cool things other people/companies are doing We’ll be covering topics such as: Social Media Guerrilla Marketing Internet Marketing College [...]
