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	<title>Off Campus Media &#187; Mark Sawyier</title>
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		<title>Social Media &amp; Search Rankings: Enemies Can Be Friends</title>
		<link>http://www.offcampusmedia.com/2010/12/08/social-media-search-rankings-enemies-can-be-friends/</link>
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		<pubDate>Wed, 08 Dec 2010 18:33:14 +0000</pubDate>
		<dc:creator>Mark Sawyier</dc:creator>
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		<description><![CDATA[But here is where it gets tricky… if Papa John’s has a very “authoritative” Facebook and Twitter presence compared to other pizza companies, does that mean that they should rank for “cheese pizza”? How should social media “authority” be weighted or even calculated?]]></description>
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