I’ve been thinking a lot about great examples of social media. The most successful companies are usually the most creative and often use their pages to provide value and interact with consumers. On the flip side, companies who lack good social media interaction usually commit one (or several) of the same mistakes. Those mistakes are…
Author Archives: sarahpaulus
Social Media — Use it for PR!
April 22, 2010 – 9:09 am
A great example of both of these advantages can be seen with the recent Icelandic volcano; many airlines have been using Twitter as a means to communicate with disgruntled travelers. @BritishAirways, @AmericanAirlines, and @VirginAtlantic are just a few companies who have tapped into Twitter as a solution.
Social Media — Keep up the conversation!
April 16, 2010 – 8:12 am
A few weeks ago I blogged about a company I think has excellent presence on social media: DSW. Both their Twitter and Facebook pages communicate effectively with their fans and promote interaction along with a love of shoes.
This week, I’d like to focus on another company with an interesting social media strategy: Club Fitness.
Gen Y: We DO Have Drive
April 1, 2010 – 1:19 pm
Yes, I’m a recent college grad, but that doesn’t mean that I’m going to procrastinate my life away while I eat pizza and watch Jersey Shore. During my undergraduate career, I studied abroad, held two internships, participated in athletics and several student organizations, and then graduated summa cum laude—ahead of schedule. I couldn’t have accomplished that by being lazy. And I’m only one of millions of college students worldwide—I promise I’m not the only one with drive.
Social Media Example: DSW
March 29, 2010 – 10:11 am
At the top of my new favorite websites list is DSW’s Twitter page, @DSWShoeLovers. In addition to the expected updates about new merchandise, appearances of DSW in the press, and other fairly standard tweets, DSW is doing something I find fairly rare: creating a truly interactive experience for its followers.
Social Media Is Here To Stay
March 19, 2010 – 10:29 am
While many social media sites are free to access, successful execution of a social media campaign relies on much more than one of “these young folks” creating a page and posting every few days. It requires thoughtful planning, a thorough understanding, and diligent execution, to say the least.
Twitter: The “Quick and Dirty” Social Media
March 3, 2010 – 1:28 pm
…this question is behind the recent push of college students to join Twitter. While the average Joe and Jane, 40-something, suburban “mom and dad”-types may not care what the millions of Twitter users are saying, the average college student does. Why? Because college students are opinionated, self-confident, tech savvy individuals who want everyone to hear what they have to say.
Not Your Grandmother’s Media
February 5, 2010 – 9:55 am
While it’s true college students (and recent graduates) are less likely to pick up the daily newspaper and read it cover to cover like our parents or grandparents did, I don’t think traditional media is “dying” like so many people fear. Instead, it is shifting forms and becoming more accessible by those who consume it.
