Category Archives: Blog

Reaching Out to the Millenial Generation

Now that I am becoming more socially and politically aware, I am acknowledging what it means to be part of the largest generation in American history, the Millennials. Recently, I came across an independent group called Generation We that has began a campaign to raise awareness of the issues in our country that will eventually become my generation’s responsibility.

Why brands should engage in managing Foursquare accounts!

  I just recently created my personal Foursquare account and am excited every time I get to check-in to a new venue.   When I check-in upon arriving, I often face questions from friends regarding Foursquare.  I take this opportunity to tell them about the positive effects of getting involved with the new network and the [...]

Lessons From Old Spice

After spending part of last week engrossed in Old Spice’s tremendously successful social media campaign, I took a step back to think about the specific elements that contributed to the campaign’s popularity. Why was Old Spice able to garner so much popular attention? These were the first things that popped into my head…

Don’t Forget About the Little Guys

As social media continues growing at an unprecedented rate, most people focus their attention on the giants- Facebook and Twitter. Although these sites are the biggest by far, small businesses can be easily intimidated by their sheer size. But smaller, niche social media sites can be used just as effectively to spread the word to [...]

Use your personal social media life tricks for business

For the past few months, my mother has been asking for help with developing her social media network. Facebook is new to her, and she needed my guidance; however, initially I did not want to develop her social media personality along with mine because I hadn’t realized the unique importance of it in business. Recently, I’ve taken a different approach.

Social Media and Our Minds

While perusing the Internet this morning I came across an article entitled “Are Twitter and Facebook Affecting How We Think?” which caused me to think about how my generation, well, thinks. The article’s thesis, that as the young generation spends more and more time online using social media their core mental processes are actually altered immediately rang true.

World Cup Mania: The Twitter Revolution

Think back to the times before the modern era and the Internet craze. When banter between sports fans was limited to a small geographic region, updates from games around the country, or even the world, were delivered through the television or radio. Now, during the exciting time of the 2010 World Cup, people around the world show their support of their countries and favorite players online through the means of social media outlets, especially Twitter.

Social Media and The Sports World

Now that I am more familiar with Social Media and how the sporting world is utilizing it, I don’t have to sit down at my TV to watch SportsCenter for hours at a time to get my daily dose of everything sports. As social media evolves over time, so too will how the sports industry utilizes it.

Social Media Engagement: Finding Your Niche

As a recent college graduate, I have begun the transition from collegiate socialite to an aspiring professional by downplaying many of things I did in college on a daily basis. However, this lifestyle transformation also rings true for the way I go about creating my new niche among the social media society. Of course, I am not changing who I am completely; rather, I am simply making a conscious effort to accurately and effectively create and convey my personal brand for those with whom I interact online.

Diaspora – The Right Time?

Diaspora is by no means the first website to embark upon the mission of toppling the Facebook giant, but this David and Goliath fight feels a bit different.