Case Study: Racanelli’s Cucina
objective
Increase business for Racanelli’s Cucina.
Weekly Event Program
Off Campus Media developed an integrated marketing program in coordination with a Campus Ambassador selected for the project. Off Campus Media developed a live music Wednesday night weekly event in coordination with Cucina and utilized a combination of on-campus and online marketing initiatives to drive awareness and attendance for Cucina.
Results
As a result of the program, Cucina increased it’s Wednesday night business by 40%. As a result, Cucina will be extending the program into the Fall semester.



