Case Study: Saint Louis Science Center
objective
Develop and execute an integrated marketing program to drive ticket sales for Robert F. Kennedy Jr’s lecture “Our Environmental Destiny”
Ambassador Program
For the project, Off Campus Media recruited a Campus Ambassador with an immediate social network that had strong connections with the lecture – the selected Ambassador was involved in Green Action and Environmental Studies.
Off Campus Media executed an integrated campaign that incorporated:
- Online promotion through Facebook and MovingOffCampus.com
- On-campus promotion through flier and handout distribution
- Student group outreach
Results
As a result of the program, Off Campus Media sold 42 tickets in 5 days and generated a 100% return on investment for the Saint Louis Science Center
Noted
“What distinguishes Off Campus Media is that its team genuinely cares about the quality of the results they deliver to all clients. Off Campus Media has definitely enhanced our exposure in the student market, and I highly recommend its services.”
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