Case Study: The Pepper Lounge
objective
Increases awareness, foot traffic and revenue for The Pepper Lounge among St. Louis college students.
OCM Launch Event
In coordination with its Ambassador team and The Pepper Lounge, Off Campus Media developed an integrated marketing campaign centered on an Off Campus Media “launch event” at The Pepper Lounge.
Off Campus Media utilized a variety of tactics to drive awareness and foottraffic for the event including:
- Flier and poster distribution
- Social media outreach through Facebook
- Word of mouth
Off Campus Media Ambassadors recognized that the two main challenges they faced were to drive students away from their normal Thursday night routine and drive a very large number of people to one location.
Results
As a result of the program, over 420+ students attended the event and Off Campus Media generated a 500% return on investment for The Pepper Lounge.
Noted
“Off Campus Media helped us have a fantastic event. They were a great asset in attracting college students, and we look forward to working with them in the future.”
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