Finals are done, school is out, malls are packed. Must be the holiday season! Now that you finally have some time to relax, check out these fun (and tasty) holiday recipes. I’ve pulled some of my personal favorites and family traditions! Once you’ve perfected these recipes at home, you can bring them back to school [...]
Thanksgiving may only fall on one day a year, but for the social media enthusiast or even just the sporadic user, giving thanks on social media occurs daily as a result of the online bond formed between individuals, groups, public figures, common interests, organizations, small businesses and large corporations.
How is the new consumer integrating consumer activities into their social life? How do customers prefer to express loyalty to brands, products, and businesses? How much more important is “word-of-mouth” in today’s interconnected world?
RockMelt.com aims to answer the next big question about Internet browsing and search: what role will social media play? It’s no secret that the “heavy hitters” Facebook and Twitter are both attempting to make social media the way to search the web. What some people may not know is how much social media has already started to impact search engines.
When my parents first dropped me off at college my freshman year, I was on my own for the first time in my life. While this may seem liberating, I couldn’t help but feel stranded. I had no foundation. I was meeting new people, without a car, and had little to no knowledge of the places around me. I was, in a sense, trapped in the college campus bubble.
One of my favorite companies that I not only follow on Twitter, but on all social networks is Designer Shoe Warehouse (“DSW”). DSW’s social media management is well-handled: a large amount of interaction is happening between followers because questions are asked and authentic engagement that is entertaining and valuable occurs regularly.
As a marketer, this is very important to me because it represents a significant shift in the buyer-seller paradigm. Think about how consumers made buying decisions 20 years ago. Now think about how you make those same decisions today. Chances are, you’re making decisions much differently and the Internet has had a considerable influence at some point along the way.
Despite the adversity some members of this group face while applying for jobs, many overlook the competitive advantage they have as being part of the tech-savvy, early-adopting millennial generation. These aspiring digital marketers have a leg up in terms of they skills they have and the answers we need when developing marketing plans in the areas of social media, search marketing, online brand management and web development.
Social media can be an enormous asset to small businesses. It can help grow your consumer base and keep existing customers actively engaged with your product. What many don’t realize, however is that social media can also be used to avert disaster.
Now that I am becoming more socially and politically aware, I am acknowledging what it means to be part of the largest generation in American history, the Millennials. Recently, I came across an independent group called Generation We that has began a campaign to raise awareness of the issues in our country that will eventually become my generation’s responsibility.
OCM’s Twitter Feed
Follow Us!