[Guest Blog] University of Missouri-St. Louis Holds Record-Setting Recruiting Event

The best news came at the end of the day when 100 applications were counted. That’s a record number of applicants for UMSL Day, according to Drew Griffin, associate director of admissions

Bursting Out of the College Campus Bubble

When my parents first dropped me off at college my freshman year, I was on my own for the first time in my life. While this may seem liberating, I couldn’t help but feel stranded. I had no foundation. I was meeting new people, without a car, and had little to no knowledge of the places around me. I was, in a sense, trapped in the college campus bubble.

Linkedin: The Job Search Revolution

As I approach the latter half of my years as a college student, I am reaching the time in my life when the real world becomes a reality. I just moved into my first apartment, I’m paying my own bills, and I’m taking on responsibilities that force me to “grow up.” Soon I will join those who have already graduated in the daunting task of finding a job.

Interested in the Future of Media/Marketing?

Wanted to make a quick post about our upcoming Lunch and Learn on 1/25 in Boston. The event is co-hosted with GoingClear, an interactive media firm, and will focus on the best marketing strategies for the new consumer (Hint: college students). To gain insight, OCM/GoingClear have profiled the daily media habits and associated thoughts of [...]

Advertsing is Creepy, And Useful.

Ever feel a little, say, unnerved by how personal online advertising has become? Or find yourself irked about how much a particular ad apparently knows? Well rest assured, you are not alone. With the advance of advertising technology, ads are growing increasingly targeted. And, consumer reactions are growing increasingly defensive. More and more consumers are [...]

New Media? To Whom?

Reading through my usual array of tech/media blogs, feeds, and tweets yesterday I had a mini-revelation. Okay maybe that is a little dramatic, but I felt compelled to write. Amongst the stories reviewing the past year a constant theme was “new media”.  New media was disruptive. New media nearly put newspapers out of business. New [...]