Tag Archives: internet marketing

Lessons From Old Spice

July 23, 2010 – 9:47 am

After spending part of last week engrossed in Old Spice’s tremendously successful social media campaign, I took a step back to think about the specific elements that contributed to the campaign’s popularity. Why was Old Spice able to garner so much popular attention? These were the first things that popped into my head…

By sam.barnes | Posted in Blog | Also tagged , , , | Comments (0)

Social Media Engagement: Finding Your Niche

June 21, 2010 – 10:07 am

As a recent college graduate, I have begun the transition from collegiate socialite to an aspiring professional by downplaying many of things I did in college on a daily basis. However, this lifestyle transformation also rings true for the way I go about creating my new niche among the social media society. Of course, I am not changing who I am completely; rather, I am simply making a conscious effort to accurately and effectively create and convey my personal brand for those with whom I interact online.

By jake.bernstein | Posted in Blog | Also tagged , , , , , , , | Comments (2)

5 Social Media Mistakes

April 30, 2010 – 12:09 pm

I’ve been thinking a lot about great examples of social media. The most successful companies are usually the most creative and often use their pages to provide value and interact with consumers. On the flip side, companies who lack good social media interaction usually commit one (or several) of the same mistakes. Those mistakes are…

By sarahpaulus | Posted in Blog | Also tagged , , , , | Comments (0)

Social Media — Use it for PR!

April 22, 2010 – 9:09 am

A great example of both of these advantages can be seen with the recent Icelandic volcano; many airlines have been using Twitter as a means to communicate with disgruntled travelers. @BritishAirways, @AmericanAirlines, and @VirginAtlantic are just a few companies who have tapped into Twitter as a solution.

By sarahpaulus | Posted in Blog | Also tagged , , , , , , | Comments (0)

Social Media Example: DSW

March 29, 2010 – 10:11 am

At the top of my new favorite websites list is DSW’s Twitter page, @DSWShoeLovers. In addition to the expected updates about new merchandise, appearances of DSW in the press, and other fairly standard tweets, DSW is doing something I find fairly rare: creating a truly interactive experience for its followers.

By sarahpaulus | Posted in Blog | Also tagged , , , , , , , | Comments (0)

Advertsing is Creepy, And Useful.

January 3, 2010 – 2:27 pm

Ever feel a little, say, unnerved by how personal online advertising has become? Or find yourself irked about how much a particular ad apparently knows? Well rest assured, you are not alone. With the advance of advertising technology, ads are growing increasingly targeted. And, consumer reactions are growing increasingly defensive. More and more consumers are [...]

By admin | Posted in Blog | Also tagged , , | Comments (1)

“Tweetertisements”: New Corporate Ad Content and Customer Testimonials

December 27, 2009 – 9:00 am

It means that as the communication gaps between companies and consumers continue to disintegrate, it’s important that consumers and marketers recognize that this will also change how companies can interpret what their customers are saying and what “peer-to-peer recommendations” mean to individual consumers.

By Mark Sawyier | Posted in Blog | Also tagged , , , | Comments (3)