Social Media Heroes: Firehouse Subs Lives Thanksgiving Everyday

Thanksgiving may only fall on one day a year, but for the social media enthusiast or even just the sporadic user, giving thanks on social media occurs daily as a result of the online bond formed between individuals, groups, public figures, common interests, organizations, small businesses and large corporations.

Social Influence – Does Your Business Live It?

How is the new consumer integrating consumer activities into their social life? How do customers prefer to express loyalty to brands, products, and businesses? How much more important is “word-of-mouth” in today’s interconnected world?

Rockmelt: Integrating Your Web and Social Media Experience

RockMelt.com aims to answer the next big question about Internet browsing and search: what role will social media play? It’s no secret that the “heavy hitters” Facebook and Twitter are both attempting to make social media the way to search the web. What some people may not know is how much social media has already started to impact search engines.

Why, as a College Student, I Follow YOUR Business on Twitter

One of my favorite companies that I not only follow on Twitter, but on all social networks is Designer Shoe Warehouse (“DSW”). DSW’s social media management is well-handled: a large amount of interaction is happening between followers because questions are asked and authentic engagement that is entertaining and valuable occurs regularly.

Lessons From Old Spice

After spending part of last week engrossed in Old Spice’s tremendously successful social media campaign, I took a step back to think about the specific elements that contributed to the campaign’s popularity. Why was Old Spice able to garner so much popular attention? These were the first things that popped into my head…

Social Media Engagement: Finding Your Niche

As a recent college graduate, I have begun the transition from collegiate socialite to an aspiring professional by downplaying many of things I did in college on a daily basis. However, this lifestyle transformation also rings true for the way I go about creating my new niche among the social media society. Of course, I am not changing who I am completely; rather, I am simply making a conscious effort to accurately and effectively create and convey my personal brand for those with whom I interact online.

5 Social Media Mistakes

I’ve been thinking a lot about great examples of social media. The most successful companies are usually the most creative and often use their pages to provide value and interact with consumers. On the flip side, companies who lack good social media interaction usually commit one (or several) of the same mistakes. Those mistakes are…

Social Media — Use it for PR!

A great example of both of these advantages can be seen with the recent Icelandic volcano; many airlines have been using Twitter as a means to communicate with disgruntled travelers. @BritishAirways, @AmericanAirlines, and @VirginAtlantic are just a few companies who have tapped into Twitter as a solution.

Social Media Example: DSW

At the top of my new favorite websites list is DSW’s Twitter page, @DSWShoeLovers. In addition to the expected updates about new merchandise, appearances of DSW in the press, and other fairly standard tweets, DSW is doing something I find fairly rare: creating a truly interactive experience for its followers.

Advertsing is Creepy, And Useful.

Ever feel a little, say, unnerved by how personal online advertising has become? Or find yourself irked about how much a particular ad apparently knows? Well rest assured, you are not alone. With the advance of advertising technology, ads are growing increasingly targeted. And, consumer reactions are growing increasingly defensive. More and more consumers are [...]