Tag Archives: marketing

Reaching Out to the Millenial Generation

Now that I am becoming more socially and politically aware, I am acknowledging what it means to be part of the largest generation in American history, the Millennials. Recently, I came across an independent group called Generation We that has began a campaign to raise awareness of the issues in our country that will eventually become my generation’s responsibility.

Which Social Media Network is Right For You?

The exact future of Social Media may be unknown, but one this is for sure, it has definite advantages for your business. Deciding which sites to begin using depends on your specific business.   I recently read Zachary Sniderman’s article on Mashable.com which provides great insight as to which networks go best with certain business types [...]

5 Steps to Track Your Marketing ROI

Tracking impressions and awareness are undoubtedly important. However, if you aren’t correlating it to revenue, then what does it really mean? 100 million people can be aware of your product but if no one buys it, what’s the point?

New Media? To Whom?

Reading through my usual array of tech/media blogs, feeds, and tweets yesterday I had a mini-revelation. Okay maybe that is a little dramatic, but I felt compelled to write. Amongst the stories reviewing the past year a constant theme was “new media”.  New media was disruptive. New media nearly put newspapers out of business. New [...]