Tag Archives: media

Social Media Engagement: Finding Your Niche

As a recent college graduate, I have begun the transition from collegiate socialite to an aspiring professional by downplaying many of things I did in college on a daily basis. However, this lifestyle transformation also rings true for the way I go about creating my new niche among the social media society. Of course, I am not changing who I am completely; rather, I am simply making a conscious effort to accurately and effectively create and convey my personal brand for those with whom I interact online.

Not Your Grandmother’s Media

While it’s true college students (and recent graduates) are less likely to pick up the daily newspaper and read it cover to cover like our parents or grandparents did, I don’t think traditional media is “dying” like so many people fear. Instead, it is shifting forms and becoming more accessible by those who consume it.

New Media? To Whom?

Reading through my usual array of tech/media blogs, feeds, and tweets yesterday I had a mini-revelation. Okay maybe that is a little dramatic, but I felt compelled to write. Amongst the stories reviewing the past year a constant theme was “new media”.  New media was disruptive. New media nearly put newspapers out of business. New [...]