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Mobilizing Communities through Social Media

Below is a great article from Matt Shaw, writing for The Council of Public Relations Firms. Partnering with VeraQuest, the study across the US looked at how well consumers felt brands were utilizing social media to spur action. The results were very interesting, specifically regarding Millennials. The results revealed that social media was the best [...]

Reaching Out to the Millenial Generation

Now that I am becoming more socially and politically aware, I am acknowledging what it means to be part of the largest generation in American history, the Millennials. Recently, I came across an independent group called Generation We that has began a campaign to raise awareness of the issues in our country that will eventually become my generation’s responsibility.

Social Media Engagement: Finding Your Niche

As a recent college graduate, I have begun the transition from collegiate socialite to an aspiring professional by downplaying many of things I did in college on a daily basis. However, this lifestyle transformation also rings true for the way I go about creating my new niche among the social media society. Of course, I am not changing who I am completely; rather, I am simply making a conscious effort to accurately and effectively create and convey my personal brand for those with whom I interact online.

Gen Y: We DO Have Drive

Yes, I’m a recent college grad, but that doesn’t mean that I’m going to procrastinate my life away while I eat pizza and watch Jersey Shore. During my undergraduate career, I studied abroad, held two internships, participated in athletics and several student organizations, and then graduated summa cum laude—ahead of schedule. I couldn’t have accomplished that by being lazy. And I’m only one of millions of college students worldwide—I promise I’m not the only one with drive.