Posted by Jake Bernstein on November 23, 2010 · 3 Comments
Thanksgiving may only fall on one day a year, but for the social media enthusiast or even just the sporadic user, giving thanks on social media occurs daily as a result of the online bond formed between individuals, groups, public figures, common interests, organizations, small businesses and large corporations.
Posted by admin on November 11, 2010 · 1 Comment
How is the new consumer integrating consumer activities into their social life? How do customers prefer to express loyalty to brands, products, and businesses? How much more important is “word-of-mouth” in today’s interconnected world?
Posted by admin on January 19, 2010 · Leave a Comment
Wanted to make a quick post about our upcoming Lunch and Learn on 1/25 in Boston. The event is co-hosted with GoingClear, an interactive media firm, and will focus on the best marketing strategies for the new consumer (Hint: college students). To gain insight, OCM/GoingClear have profiled the daily media habits and associated thoughts of [...]
Posted by Mark Sawyier on January 5, 2010 · 2 Comments
Tracking impressions and awareness are undoubtedly important. However, if you aren’t correlating it to revenue, then what does it really mean? 100 million people can be aware of your product but if no one buys it, what’s the point?
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