Social media can be an enormous asset to small businesses. It can help grow your consumer base and keep existing customers actively engaged with your product. What many don’t realize, however is that social media can also be used to avert disaster.
After spending part of last week engrossed in Old Spice’s tremendously successful social media campaign, I took a step back to think about the specific elements that contributed to the campaign’s popularity. Why was Old Spice able to garner so much popular attention? These were the first things that popped into my head…
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