Below is a great article from Matt Shaw, writing for The Council of Public Relations Firms. Partnering with VeraQuest, the study across the US looked at how well consumers felt brands were utilizing social media to spur action. The results were very interesting, specifically regarding Millennials. The results revealed that social media was the best [...]
Not too long ago, college students’ dependence on technology revolved primarily around checking email, researching for writing papers and peer communication through instant messaging services. As technology has continued to evolve, it has continued to enhance college students’ ability to do more in less time – whether its peer-to-peer communication or completing homework assignments, the impact is clear.
Thanksgiving may only fall on one day a year, but for the social media enthusiast or even just the sporadic user, giving thanks on social media occurs daily as a result of the online bond formed between individuals, groups, public figures, common interests, organizations, small businesses and large corporations.
The best news came at the end of the day when 100 applications were counted. That’s a record number of applicants for UMSL Day, according to Drew Griffin, associate director of admissions
How is the new consumer integrating consumer activities into their social life? How do customers prefer to express loyalty to brands, products, and businesses? How much more important is “word-of-mouth” in today’s interconnected world?
RockMelt.com aims to answer the next big question about Internet browsing and search: what role will social media play? It’s no secret that the “heavy hitters” Facebook and Twitter are both attempting to make social media the way to search the web. What some people may not know is how much social media has already started to impact search engines.
One of my favorite companies that I not only follow on Twitter, but on all social networks is Designer Shoe Warehouse (“DSW”). DSW’s social media management is well-handled: a large amount of interaction is happening between followers because questions are asked and authentic engagement that is entertaining and valuable occurs regularly.
As a marketer, this is very important to me because it represents a significant shift in the buyer-seller paradigm. Think about how consumers made buying decisions 20 years ago. Now think about how you make those same decisions today. Chances are, you’re making decisions much differently and the Internet has had a considerable influence at some point along the way.
Despite the adversity some members of this group face while applying for jobs, many overlook the competitive advantage they have as being part of the tech-savvy, early-adopting millennial generation. These aspiring digital marketers have a leg up in terms of they skills they have and the answers we need when developing marketing plans in the areas of social media, search marketing, online brand management and web development.
Facebook released its New Groups application, which is an updated version of the previous Groups with which you are probably familiar. This updated application is focused on helping you share, organize, chat, and collaborate with a specific set of individuals. So what are some of the new features for new groups?
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