Thanksgiving may only fall on one day a year, but for the social media enthusiast or even just the sporadic user, giving thanks on social media occurs daily as a result of the online bond formed between individuals, groups, public figures, common interests, organizations, small businesses and large corporations.
Social media can be an enormous asset to small businesses. It can help grow your consumer base and keep existing customers actively engaged with your product. What many don’t realize, however is that social media can also be used to avert disaster.
A great example of both of these advantages can be seen with the recent Icelandic volcano; many airlines have been using Twitter as a means to communicate with disgruntled travelers. @BritishAirways, @AmericanAirlines, and @VirginAtlantic are just a few companies who have tapped into Twitter as a solution.
At the top of my new favorite websites list is DSW’s Twitter page, @DSWShoeLovers. In addition to the expected updates about new merchandise, appearances of DSW in the press, and other fairly standard tweets, DSW is doing something I find fairly rare: creating a truly interactive experience for its followers.
OCM’s Twitter Feed
Follow Us!