Social Media and The Sports World

Now that I am more familiar with Social Media and how the sporting world is utilizing it, I don’t have to sit down at my TV to watch SportsCenter for hours at a time to get my daily dose of everything sports. As social media evolves over time, so too will how the sports industry utilizes it.

Social Media Example: DSW

At the top of my new favorite websites list is DSW’s Twitter page, @DSWShoeLovers. In addition to the expected updates about new merchandise, appearances of DSW in the press, and other fairly standard tweets, DSW is doing something I find fairly rare: creating a truly interactive experience for its followers.