For the past few months, my mother has been asking for help with developing her social media network. Facebook is new to her, and she needed my guidance; however, initially I did not want to develop her social media personality along with mine because I hadn’t realized the unique importance of it in business. Recently, I’ve taken a different approach.
Tag Archives: technology
World Cup Mania: The Twitter Revolution
June 28, 2010 – 12:35 pm
Think back to the times before the modern era and the Internet craze. When banter between sports fans was limited to a small geographic region, updates from games around the country, or even the world, were delivered through the television or radio. Now, during the exciting time of the 2010 World Cup, people around the world show their support of their countries and favorite players online through the means of social media outlets, especially Twitter.
5 Social Media Mistakes
April 30, 2010 – 12:09 pm
I’ve been thinking a lot about great examples of social media. The most successful companies are usually the most creative and often use their pages to provide value and interact with consumers. On the flip side, companies who lack good social media interaction usually commit one (or several) of the same mistakes. Those mistakes are…
Social Media — Use it for PR!
April 22, 2010 – 9:09 am
A great example of both of these advantages can be seen with the recent Icelandic volcano; many airlines have been using Twitter as a means to communicate with disgruntled travelers. @BritishAirways, @AmericanAirlines, and @VirginAtlantic are just a few companies who have tapped into Twitter as a solution.
Social Media — Keep up the conversation!
April 16, 2010 – 8:12 am
A few weeks ago I blogged about a company I think has excellent presence on social media: DSW. Both their Twitter and Facebook pages communicate effectively with their fans and promote interaction along with a love of shoes.
This week, I’d like to focus on another company with an interesting social media strategy: Club Fitness.
Gen Y: We DO Have Drive
April 1, 2010 – 1:19 pm
Yes, I’m a recent college grad, but that doesn’t mean that I’m going to procrastinate my life away while I eat pizza and watch Jersey Shore. During my undergraduate career, I studied abroad, held two internships, participated in athletics and several student organizations, and then graduated summa cum laude—ahead of schedule. I couldn’t have accomplished that by being lazy. And I’m only one of millions of college students worldwide—I promise I’m not the only one with drive.
Social Media Example: DSW
March 29, 2010 – 10:11 am
At the top of my new favorite websites list is DSW’s Twitter page, @DSWShoeLovers. In addition to the expected updates about new merchandise, appearances of DSW in the press, and other fairly standard tweets, DSW is doing something I find fairly rare: creating a truly interactive experience for its followers.
Advertsing is Creepy, And Useful.
January 3, 2010 – 2:27 pm
Ever feel a little, say, unnerved by how personal online advertising has become? Or find yourself irked about how much a particular ad apparently knows? Well rest assured, you are not alone. With the advance of advertising technology, ads are growing increasingly targeted. And, consumer reactions are growing increasingly defensive. More and more consumers are [...]
New Media? To Whom?
December 23, 2009 – 12:30 pm
Reading through my usual array of tech/media blogs, feeds, and tweets yesterday I had a mini-revelation. Okay maybe that is a little dramatic, but I felt compelled to write. Amongst the stories reviewing the past year a constant theme was “new media”. New media was disruptive. New media nearly put newspapers out of business. New [...]
