Off Campus Media

Technology Use on the College Campus

Check out this neat infographic from Online Colleges! 60% of students said they would not attend a school if it didn’t have free WiFi! Do you agree?

Technology Transforming the College Experience

Not too long ago, college students’ dependence on technology revolved primarily around checking email, researching for writing papers and peer communication through instant messaging services. As technology has continued to evolve, it has continued to enhance college students’ ability to do more in less time – whether its peer-to-peer communication or completing homework assignments, the impact is clear.

Marketing in Real-Time: Isn’t it Always Time to Evolve?

As a marketer, this is very important to me because it represents a significant shift in the buyer-seller paradigm. Think about how consumers made buying decisions 20 years ago. Now think about how you make those same decisions today. Chances are, you’re making decisions much differently and the Internet has had a considerable influence at some point along the way.

Use your personal social media life tricks for business

For the past few months, my mother has been asking for help with developing her social media network. Facebook is new to her, and she needed my guidance; however, initially I did not want to develop her social media personality along with mine because I hadn’t realized the unique importance of it in business. Recently, I’ve taken a different approach.

Social Media and Our Minds

While perusing the Internet this morning I came across an article entitled “Are Twitter and Facebook Affecting How We Think?” which caused me to think about how my generation, well, thinks. The article’s thesis, that as the young generation spends more and more time online using social media their core mental processes are actually altered immediately rang true.

World Cup Mania: The Twitter Revolution

Think back to the times before the modern era and the Internet craze. When banter between sports fans was limited to a small geographic region, updates from games around the country, or even the world, were delivered through the television or radio. Now, during the exciting time of the 2010 World Cup, people around the world show their support of their countries and favorite players online through the means of social media outlets, especially Twitter.

5 Social Media Mistakes

I’ve been thinking a lot about great examples of social media. The most successful companies are usually the most creative and often use their pages to provide value and interact with consumers. On the flip side, companies who lack good social media interaction usually commit one (or several) of the same mistakes. Those mistakes are…

Social Media — Use it for PR!

A great example of both of these advantages can be seen with the recent Icelandic volcano; many airlines have been using Twitter as a means to communicate with disgruntled travelers. @BritishAirways, @AmericanAirlines, and @VirginAtlantic are just a few companies who have tapped into Twitter as a solution.

Social Media — Keep up the conversation!

A few weeks ago I blogged about a company I think has excellent presence on social media: DSW. Both their Twitter and Facebook pages communicate effectively with their fans and promote interaction along with a love of shoes.

This week, I’d like to focus on another company with an interesting social media strategy: Club Fitness.

Gen Y: We DO Have Drive

Yes, I’m a recent college grad, but that doesn’t mean that I’m going to procrastinate my life away while I eat pizza and watch Jersey Shore. During my undergraduate career, I studied abroad, held two internships, participated in athletics and several student organizations, and then graduated summa cum laude—ahead of schedule. I couldn’t have accomplished that by being lazy. And I’m only one of millions of college students worldwide—I promise I’m not the only one with drive.