Thanksgiving may only fall on one day a year, but for the social media enthusiast or even just the sporadic user, giving thanks on social media occurs daily as a result of the online bond formed between individuals, groups, public figures, common interests, organizations, small businesses and large corporations.
How is the new consumer integrating consumer activities into their social life? How do customers prefer to express loyalty to brands, products, and businesses? How much more important is “word-of-mouth” in today’s interconnected world?
RockMelt.com aims to answer the next big question about Internet browsing and search: what role will social media play? It’s no secret that the “heavy hitters” Facebook and Twitter are both attempting to make social media the way to search the web. What some people may not know is how much social media has already started to impact search engines.
One of my favorite companies that I not only follow on Twitter, but on all social networks is Designer Shoe Warehouse (“DSW”). DSW’s social media management is well-handled: a large amount of interaction is happening between followers because questions are asked and authentic engagement that is entertaining and valuable occurs regularly.
As a marketer, this is very important to me because it represents a significant shift in the buyer-seller paradigm. Think about how consumers made buying decisions 20 years ago. Now think about how you make those same decisions today. Chances are, you’re making decisions much differently and the Internet has had a considerable influence at some point along the way.
Social media can be an enormous asset to small businesses. It can help grow your consumer base and keep existing customers actively engaged with your product. What many don’t realize, however is that social media can also be used to avert disaster.
The exact future of Social Media may be unknown, but one this is for sure, it has definite advantages for your business. Deciding which sites to begin using depends on your specific business. I recently read Zachary Sniderman’s article on Mashable.com which provides great insight as to which networks go best with certain business types [...]
As social media continues growing at an unprecedented rate, most people focus their attention on the giants- Facebook and Twitter. Although these sites are the biggest by far, small businesses can be easily intimidated by their sheer size. But smaller, niche social media sites can be used just as effectively to spread the word to [...]
For the past few months, my mother has been asking for help with developing her social media network. Facebook is new to her, and she needed my guidance; however, initially I did not want to develop her social media personality along with mine because I hadn’t realized the unique importance of it in business. Recently, I’ve taken a different approach.
Think back to the times before the modern era and the Internet craze. When banter between sports fans was limited to a small geographic region, updates from games around the country, or even the world, were delivered through the television or radio. Now, during the exciting time of the 2010 World Cup, people around the world show their support of their countries and favorite players online through the means of social media outlets, especially Twitter.
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