Now that I am more familiar with Social Media and how the sporting world is utilizing it, I don’t have to sit down at my TV to watch SportsCenter for hours at a time to get my daily dose of everything sports. As social media evolves over time, so too will how the sports industry utilizes it.
As a recent college graduate, I have begun the transition from collegiate socialite to an aspiring professional by downplaying many of things I did in college on a daily basis. However, this lifestyle transformation also rings true for the way I go about creating my new niche among the social media society. Of course, I am not changing who I am completely; rather, I am simply making a conscious effort to accurately and effectively create and convey my personal brand for those with whom I interact online.
I’ve been thinking a lot about great examples of social media. The most successful companies are usually the most creative and often use their pages to provide value and interact with consumers. On the flip side, companies who lack good social media interaction usually commit one (or several) of the same mistakes. Those mistakes are…
A great example of both of these advantages can be seen with the recent Icelandic volcano; many airlines have been using Twitter as a means to communicate with disgruntled travelers. @BritishAirways, @AmericanAirlines, and @VirginAtlantic are just a few companies who have tapped into Twitter as a solution.
At the top of my new favorite websites list is DSW’s Twitter page, @DSWShoeLovers. In addition to the expected updates about new merchandise, appearances of DSW in the press, and other fairly standard tweets, DSW is doing something I find fairly rare: creating a truly interactive experience for its followers.
While many social media sites are free to access, successful execution of a social media campaign relies on much more than one of “these young folks” creating a page and posting every few days. It requires thoughtful planning, a thorough understanding, and diligent execution, to say the least.
…this question is behind the recent push of college students to join Twitter. While the average Joe and Jane, 40-something, suburban “mom and dad”-types may not care what the millions of Twitter users are saying, the average college student does. Why? Because college students are opinionated, self-confident, tech savvy individuals who want everyone to hear what they have to say.
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